Delightful new fashion label

It's that time of year again when I stop thinking about my own wardrobe and start focusing more and more on that of my characters - particularly Meredith, Imogen and Kerry. It's so important that I stick to the right style that reflects each girl's personality and sense of fashion, but one of the hardest to have a look for (I think) is Imogen. Meredith's style is so classic and so traditional that it's easier to look around for things and know immediately whether she'd love them or hate them; Imogen, who has much more eclectic and edgy sense of chic, is constantly changing what she likes and so styling her in the pages of Popular and its sequel (which I'm writing at the moment) can be a bit more difficult. I realise in terms of jobs this isn't the hardest thing in the world, but still!

So the dress on the right was a great metaphorical find for Imogen to wear to a summer party that I'm writing about right now. It's sexy, it's fun, it's different but it's also practical (love the colour) and it comes from a fantastic new label created by Coco Fennell. Coco and I seem to have been orbiting each other for a few years, but like fortunate planets, haven't collided (do planets collide? I don't know. Science was not a strong point of mine, as the grimace of my ex-teacher showed when I shimmied back into Down High last week)...


Anyway, Coco is the younger sister of one of my closest friends from university, but I think I'm right in saying Coco and I have only met each other a handful of times. To cut a long story short-ish, Emerald recently told me that Coco (below, left - beautiful, much?) was thinking of starting up her own fashion label and since I was already reading Coco's fashion blog, I was quite excited. Naturally, I went snooping - and I love the label. Coco has basically set-up a label for girls which is all about "some lovely bits and bobs that are easy to wear, flattering and can be dressed up or dressed down." Exactly what Imogen would love to wear. Huzzah.

So far, Coco Fennell is a very small label and I'm so glad I discovered it at this early stage before it really takes off. It can definitely add to my cool credentials (v. important to keep topping them up regularly!) I'm definitely seriously tempted to buy my sister's next birthday present from CF, because this is exactly the kind of stuff she loves and which she's always saying there isn't enough of! Although, like any good VCB girl, she knows that clothes in general are something you can never have too much of.

Along with Alex Perry and Rosa Cha for Meredith, I'm v. excited to have found Coco Fennell as a new favourite label for Imogen to start wearing in the next few Popular books. 

The Coco Fennell website can be visited here.